Kelli Peterson

FOUNDER/STRATEGY DIRECTOR

A brand strategist by training, Kelli has decades of brand, business development, and marketing experience for Fortune 500 companies, NGO’s and non-profits. Kelli founded The Change Project to align teams around the opportunity for purpose in less time, with more efficiency and higher engagement.

Kelli brings senior level experience and design thinking to all projects and workshops. This keeps things on track and focused on measurable outcomes.  She brings enthusiasm and energy to keep teams motivated and inspired.

A passionate believer in social change with deep business experience and working knowledge of the MDG/SDG’s, Kelli is a frequent guest lecturer, panelist and moderator on the role social impact plays in today's economy.

More about other brand work she's done here. Kelli is an exclusively licensed Changeologist with The Trampoline Group.

Janice Pedley

creative director, founder pause for thought

With a thoughtful and inspired approach, Janice leads the creative team from concept to reality across multiple platforms. Working in synergy with Kelli, she has the ability to translate a strong brand story into captivating design. 

Janice has enjoyed a vibrant career, working at leading branding agencies in the UK and the US and has contributed to the success of many of the world’s iconic brands. She formed Pause for Thought in 2006 to bring creativity and design principals to brands that value positive social change.

creative director, GLOBAL BRAND WORKS

Shannon hails from Global Brand Works, a small-but-mighty brand strategy agency, where she has led branding initiatives and internal brand training for large global brands, and non-profits such as SFMOMA and Human Rights Measurement Initiative.

With deep expertise in both strategy and driving creative, Shannon understands the sweet spot of translation and partners on projects big and small. She has a passion for creating brand ambassadors!