Q: What type of challenges can be handled in a workshop?

  • Refine strategy.

  • Develop a team's POV.

  • Rejuvenate team culture.

  • Identify strategies for portfolio expansion.

  • Jumpstart positioning for a new portfolio brand.

  • Identify new tools to support customer teams.

  • Innovate a product pipeline: formats, co-branding, etc.

  • Address the needs of diversifying target audiences.

  • Align the culture of acquired brands.

  • Inspire teams to think bigger.

  • Bring a new brand to life.

  • And more....give us a call to discuss your challenge.


Q: What happens in every session? 

  • Everyone is able to present their view of the problem in a structured way.

  • Everyone is heard.

  • There will be creative cohesion.

  • There will be many AHA's.

  • The team will feel invigorated and united by the end of the day.

  • But the roadmap forward will be clear.

  • We will have some fun!


Q: how long are the workshops?

Most workshops are single days but objectives direct the format.  We have accomplished simple challenges in half days and conducted 2-3 day workshops incorporating more extensive creative exercises including off-site field trips or research "safari's". 


Q: what if we are missing datapoints needed for a successful workshop?

We will always work with the information provided.  If the desired results might be compromised due to lacking information we'll discuss this up front and address possible solutions.  The Change Project offers full positioning as well as augmentative services including competitive analysis, market research, consumer insights, executive interviewing and other inputs useful to brand outcomes.  See Services